Lateef Garrett

Lateef Garrett

Lateef Garrett

Creative Director shaping culture through sports × music.

Creative Director shaping culture through sports × music.

Creative Director shaping culture through sports × music.

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About me

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About me

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About me

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I build campaigns, visual worlds, and creative systems for brands, athletes, and artists

Selected Work.

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Selected Work.

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Selected Work.

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A curated selection of projects that reflect my commitment to create moments that live in culture — not just campaigns.

How I Work

I take on 3-5 select clients at a time

Engagements range from 3-month sprints to ongoing partnerships

I work directly with founders, CMOs, and creative leads who value cultural authenticity

How I Work

I take on 3-5 select clients at a time

Engagements range from 3-month sprints to ongoing partnerships

I work directly with founders, CMOs, and creative leads who value cultural authenticity

How I Work

I take on 3-5 select clients at a time

Engagements range from 3-month sprints to ongoing partnerships

I work directly with founders, CMOs, and creative leads who value cultural authenticity

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Services

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Services

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Services

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Creative Direction

1

Creative leadership for brands, athletes, and artists shaping culture

Creative direction

Visual Identity Systems

Brand Guidelines

Typography & Color Systems

Brand Strategy

Campaign Strategy

2

Decks that define the idea, the world, and the story.

Campaign Strategy

Creative Concepting

Narrative Development

Rollout Frameworks

Launch Planning

Strategy & Consulting

3

Strategic clarity for brands and individuals moving at scale

Brand Strategy

Creative Consulting

Positioning

Growth Planning

Strategic Direction

Deck + Creative Concept

4

A story-driven deck that distills the creative concept, narrative arc, and visual world into a single, pitch-ready vision.

Pitch Decks

Creative Concepts

Story Frameworks

Visual Worldbuilding

Strategic Alignment

Creative Direction

Creative leadership for brands, athletes, and artists shaping culture

Creative direction

Visual Identity Systems

Brand Guidelines

Typography & Color Systems

Brand Strategy

Campaign Strategy

Decks that define the idea, the world, and the story.

Campaign Strategy

Creative Concepting

Narrative Development

Rollout Frameworks

Launch Planning

Strategy & Consulting

Strategic clarity for brands and individuals moving at scale

Brand Strategy

Creative Consulting

Positioning

Growth Planning

Strategic Direction

Deck + Creative Concept

A story-driven deck that distills the creative concept, narrative arc, and visual world into a single, pitch-ready vision.

Pitch Decks

Creative Concepts

Story Frameworks

Visual Worldbuilding

Strategic Alignment

Creative Direction

Creative leadership for brands, athletes, and artists shaping culture

Creative direction

Visual Identity Systems

Brand Guidelines

Typography & Color Systems

Brand Strategy

Campaign Strategy

Decks that define the idea, the world, and the story.

Campaign Strategy

Creative Concepting

Narrative Development

Rollout Frameworks

Launch Planning

Strategy & Consulting

Strategic clarity for brands and individuals moving at scale

Brand Strategy

Creative Consulting

Positioning

Growth Planning

Strategic Direction

Deck + Creative Concept

A story-driven deck that distills the creative concept, narrative arc, and visual world into a single, pitch-ready vision.

Pitch Decks

Creative Concepts

Story Frameworks

Visual Worldbuilding

Strategic Alignment

Pricing Plans.

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Pricing Plans.

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Pricing Plans.

(06)

TBD

TBD

/month

I work with select brands and artists on retainer and project basis. Engagements are customized based on scope, timeline, and objectives. Let's talk about what you're trying to accomplish

Types of engagements

Creative Direction Retainers

Campaign Concepting & Strategy

Brand building + Campaign development

Cultural Strategy Consulting

TBD

TBD

/month

I work with select brands and artists on retainer and project basis. Engagements are customized based on scope, timeline, and objectives. Let's talk about what you're trying to accomplish

Types of engagements

Creative Direction Retainers

Campaign Concepting & Strategy

Brand building + Campaign development

Cultural Strategy Consulting

TBD

TBD

/month

I work with select brands and artists on retainer and project basis. Engagements are customized based on scope, timeline, and objectives. Let's talk about what you're trying to accomplish

Types of engagements

Creative Direction Retainers

Campaign Concepting & Strategy

Brand building + Campaign development

Cultural Strategy Consulting